pOpshelf opens first Virginia store!

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Goodlettsville, Tennessee – July 16, 2022pOpshelf is excited to announce its first store in Virginia is now open in Newport News! Located at 12551 Jefferson Avenue, hours of operation are 9 a.m. to 9 p.m., seven days a week.


pOpshelf is an exciting and new retail store with the majority of items priced at $5 or less that offers customers an affordable and fun shopping experience. When the stores open, customers can expect a fun, joyful and guilt-free shopping experience as they browse a selection of on-trend seasonal and home décor, health and beauty must-haves, home cleaning supplies, household and specialty items, arts and crafts, party planning and entertaining needs, toys and much more! 


“It is with great excitement that we expand the pOpshelf presence into Virginia and bring our fun and affordable shopping experience to the Newport News community,” said Matt Frame, pOpshelf’s senior director of store operations. “With each pOpshelf store, we hope to bring joy with our differentiated retail concept that offers customers with a variety of home décor, beauty essentials, party supplies, specialty foods, electronics and more. We look forward to welcoming customers to the new store!


The opening of pOpshelf’s first store in the Commonwealth increases its store presence to eight states and pOpshelf plans to evaluate additional areas in Virginia for future locations.  


Each pOpshelf store is expected to create up to 15 new jobs and employ team members passionate about helping customers enjoy their shopping experience.


At pOpshelf, team members will have the opportunity to join an invigorating retail environment that brings to life the new brand’s mission of making shopping exciting and fun for everyday purchases and unique finds. Candidates interested in joining the pOpshelf team may review and apply for positions online at https://careers.popshelf.com/.


As part of pOpshelf’s commitment to serving communities, it is partnering with The Confetti Foundation to provide birthday parties to children who have to spend their birthday in a hospital, pediatric oncology clinic or hospice facility. The partnership aims to bring a little fun and joy to patients and their families during a difficult time.


pOpshelf introduced its differentiated retail store in the Nashville, Tennessee market in fall 2020 and currently operates approximately 60 locations and 25 store-within-a-store locations that combine pOpshelf and DGMarket offerings.


pOpshelf currently plans to open 100 additional stores in FY 2022 and operate up to approximately 1,000 total stores by its 2025 fiscal year end.


Learn more about pOpshelf here or contact pr@popshelf.com for more information.  Photographs to supplement a story are also available in our media gallery at https://www.popshelf.com/news.



About pOpshelf

pOpshelf’s mission is to make every day special by providing shoppers a stress-free shopping destination for everyday items and those special things that make living better. With most items priced under $5, in addition to a complement of extreme value items priced above $5, we make it easy for our guests to stay within their budget while treating themselves at the same time! pOpshelf offers a fun, on-trend and rotating selection of seasonal, houseware, home décor, health and beauty products, home cleaning supplies and paper products and party goods in addition to candy & snacks, toys, games and electronics, among other items.